Why You Should Be Blogging

Back in the late 2000s and early 10s it seemed like everyone had a blog. Mommy blogs, entertainment blogs, food blogs, you name it, SOMEONE was blogging about it. Since then, the world seems to have moved to more visual and short form means of communication. It’s easy to see why people think that blogging in the era of TikTok and reels is irrelevant. We’re here to tell you that they are wrong. Now is the perfect time to include blogging in your company’s marketing strategy.

Here’s why:

  1. Drive more traffic to your website The logic here is simple. The more content on your site, the more opportunities you have to show up in searches. Fresh content being uploaded regularly on your site lets Google know that your website is active, which ups your ranking.

  2. Let people know who you are Blogging gives you a great platform to teach readers about the business. Your blog is where you should let your brand’s personality really shine through, and highlight your wins and achievements.

  3. Explain your products Blogs allow for deep dives into your products and how they work. You can share case studies, tutorials and white papers on your blog. The more you post this knowledge bank, the more your company will be seen as a thought leader in your industry.

  4. Content for social media Every time you write a blog you are creating content that can be shared to social networks that you may not even be active on - exposing your business to whole new audiences. You can also re-purpose blog posts into several shorter pieces of content to post on your social media channels, instead of having to pull post ideas out of thin air.

When done well, blogging continually adds value to your brand. Informative articles attract new customers, build loyalty with current customers and position your business as an industry leader.

The good news is that you can reap all of these benefits without having a writer on staff. At String Phone Marketing we have copywriters on staff who can research and craft the perfect blogs for your company.

Interested? Contact us.

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